Set up your Bombora Solutions
Company Surge® Intent Data
More than just words on a page – using advanced machine learning, Company Surge® understands the meaning behind the words on a webpage to give you a true picture of your buyers’ interest and intent.1st Party Data with Visitor Insights
Bombora Visitor Insights transforms your anonymous website visitor data into insights that drive your marketing strategies and enable your sales team to win more business.
Planning & Measurement Suite
The Planning & Measurement Suite is a suite of business intelligence dashboards that represent Bombora’s proprietary Intent data, your 1st party data, and Bombora interest data.
Audience Solutions
Advertise to in-market audiences in your target account list - or based on intent and attributes such as firmographics and demographics.
Understanding Bombora Data
Advance your expertise by learning the ins and outs of Bombora Intent Data.
Understanding one’s market(s) is critical for the success of any campaign or application of Intent data - which all manifest into a business strategy, sales effort, or marketing campaign.
Intent Data
Get started with Bombora Intent data by choosing the topics that best represent your go-to-market (GTM) strategy for account-based-everything (ABX).
In account-based marketing and sales, a buying cycle involves multiple buyers and influencers, and includes research across all benefits and solutions your product offers. A powerful Intent Signal is created with strategic thresholds for scores and topic count.
An Intent Signal is a strategic collection of intent topics based on your GTM strategy for a Playbook, that are set with parameters such as topic threshold, score threshold, industry focus, etc. A Signal provides an aggregate view of interest by an account for a particular product, feature, business persona, need, and more.
1st Party Data
The topic based on the message/content on an individual web page on your site as labeled by Bombora.
Build custom defined segments based on accounts visiting your site and utilize Bombora’s Digital Audience Builder within the Bombora UI to configure these segments, and send the segments to activation platforms for retargeting.
When we identify a visitor on your site with a company domain in any of your ABM segments, then we’ll return the associated IDs.
Applications of Intent Data
Learn how to apply your Bombora data and solutions to your B2B go-to-market strategies.
The most common Playbook that customers start with is Outbound Sales Prioritization. This Playbook allows you to prioritize the accounts with the strongest intent signal so you can tackle account-based sales head-on.
For customer success teams, Intent Data can alert you to customers who might be shopping around. The Churn Prevention Playbook will set up Signals that your CSMs can watch and act on with their accounts.
As a robust use of intent data within ABX, this Playbook is for marketing teams that are looking to leverage Bombora to identify accounts with spiking Intent across their entire total addressable market (TAM) to create an always-on stream of intent qualified accounts (IQAs) and to generate predictable pipeline.
Integrations and Activations
Bombora Company Surge® Intent data can be accessed within various leading B2B software and service providers, so you get all the best prospect and customer insights without having to move your team to an entirely new platform.
