Enhancing your sales team's effectiveness starts with understanding who visits your site and what they are interested in. Use these tips to make your sales outreach more effective:

• Target High-Value Prospects: Focus on accounts that show high engagement and intent. This helps prioritize efforts where they are most likely to succeed.
• Personalize Outreach: Use detailed visitor data to tailor your sales pitches and follow-ups. Personalized communication can significantly improve engagement and conversion rates.

Use Visitor Insights to reveal the interests of your site visitors and categorize your content accordingly. Deliver more relevant content and create personalized experiences that boost engagement by leveraging these strategies:

• Deliver Content Dynamically: Automatically serve content based on visitor profiles, such as industry or job function, to make the experience more relevant.
• Enhance Chatbot Interactions: Equip your chatbots with visitor data to initiate more personalized and effective interactions.

Build dynamic digital advertising campaigns that leverage Visitor Insights data provided in real time. Here are some clever ways to use this data to optimize your campaigns:

• Create Custom Audiences: Segment audiences based on visitor behavior and firmographic data for highly targeted campaigns.
• Leverage Automation: Automatically send this data to your audience management platforms (eg: CDPs, ad-servers) to further segment audiences and refine your campaign strategy.

Explore Data Delivery Options →

Re-engaging visitors after they leave your site is crucial for maintaining interest and driving conversions. Here’s how to maximize your retargeting efforts with Visitor Insights:

• Activate Digital Audiences: Re-engage visitors by turning them into a digital audience available in Bombora’s downstream DSP and SSP activation partners.
• Create Personalized Messaging: Use Visitor Insights topic interest data to craft compelling and relevant campaign messaging, ensuring your retargeting efforts are personalized and effective. Tailor retargeting efforts based on job function, seniority, and other attributes to enhance campaign relevance.
• Allocate Budgets More Effectively: Allocate your retargeting budget to activate the highest-value prospects based on Visitor and Intent data.

Accurate performance measurement is essential for refining your marketing strategies and improving results. Visitor Insights provides the visibility you need to complete the picture of your buyer’s journey:

• Evaluate Campaign Performance: Visitor Insights allows you to identify which campaigns are driving the most valuable traffic and engagement. This data allows you to make informed decisions about future campaign strategies and budget allocation, ensuring that your marketing efforts are focused on the most effective tactics.
• Optimize Content and Collateral: Visitor Insights’ engagement data allows you to understand which topics and formats resonate most with your audience, enabling you to tailor your content accordingly to drive higher engagement.