How Visitor Insights works
Using our patented methodology, Visitor Insights combines deterministic, behavioral, and IP-to-Company (IP2C) data, enriched with firmographic and geographic information. This powerful combination allows us to accurately resolve business identities and provide you with a clear picture of which accounts are visiting your site.
Visitor Insights is a lightweight asynchronous JavaScript tag that turns your anonymous website visitors into known accounts and personas. Once on a page, it will identify known attributes about the visitor. These attributes can be returned in a flat file or with our Digital Activation solution, in real-time via our JavaScript API. Return specific data points and automatically send this data to your downstream tools and systems.
A Visitor Insights tag that’s right for you
Explore the data offered and use cases supported by each Visitor Insights solution to determine which one best fits your needs.
Start by identifying and enriching your anonymous web traffic
Capture the missing piece of the buyer’s journey by identifying your website visitors and enriching their identities with key demographic, firmographic, account intent and persona-level interest attributes. Send Visitor Insights data to your CDPs, Chatbots and Customer management tools and layer this intelligence to build informed marketing and sales campaigns.
Access the Identity & Enrichment User Guide
Level up your first-party strategy with Digital Activation in real time
Access Visitor Insights data in real-time for on-site personalization experiences for high-value targets. Power chatbots with relevant content based on each visitor’s interests. Inform future off-site targeting with intelligent Visitor Insights data allowing you to segment efforts and drive conversion.
Get Started with Digital Activation User Guide
Maximize the potential of your existing Bombora products by integrating them with Visitor Insights. This powerful combination can elevate your data strategy and drive superior results for your business.
Javascript (JS) response to page
Real-time json response
Receive the data in real-time via a json response back to the page to be used for real-time controls or aggregation into the platform of choice.
SFTP
Daily or weekly CSV file
Receive your visitor data in a daily or weekly csv file sent via sftp and aggregate this data into the platform of your choice. Contact your account rep to set up your daily or weekly feed via SFTP.
Historical visualization for analysis
Bombora Audience Insights
View first-party data alongside third-party data in The Audience Insights Dashboard to gain a deeper understanding of who is visiting your site and their interests. Build segments for site personalization, on-site activations, first-party advertising, and account-based campaigns.
Company Surge® Intent data
Combine target account engagement on your site with Intent signals across the B2B web for a complete picture of buyer behavior. This combination enables you to identify high-intent accounts, understand their needs, and tailor your outreach efforts accordingly.
Advertising to visitors
Digital Audiences
Use insights from website visitors to shape audience strategies. Create retargeting audiences built directly from the devices that visit your site. Send these audiences to any of Bombora’s DSP and SSP partners and measure performance when they revisit your site.
Set up Visitor Insights
Identify the accounts visiting your website, even if they leave without initiating contact.
- Log into the Bombora Interface, navigate to ‘Measurement’ and select ‘Visitor Insights’
- Select the ‘Tag settings’ button
- On the right-hand side of the page, you will find the Bombora JavaScript tag.
See the full User Guide with detailed instructions to set up the Tag.
The Bombora JavaScript tag should be deployed across all pages. The Bombora tag can be placed in either the header or the body of the page(s).
Data Collected by the tag:
- Unique cookie IDs
- IP address and information derived such as geography
- Page URL and referrer URL*
- User agent: browser type and operating system (OS)
- User’s browser language*
- Engagement level data including dwell time, scroll depth, scroll velocity, and time between scrolls*
*Indicates data collected through the Visitor Insights tag only
Users can utilize Section Management within Visitor Insights in the Bombora User Interface.
Section management in the tag settings tab allows you to create additional Visitor Insights reports for specific pages on your website, for example, product pages, landing pages, etc. By default, you can create up to 5 sections. If you require more than 5 sections, please reach out to your Bombora account contact.
The default report for Visitor Insights is called ‘All traffic’. This report contains information about all the traffic that visited all the webpage(s) that you placed the Bombora tracking tag on.
When you enter the Visitor Insights module, you will see your ‘All traffic’ report as the default report.
You can navigate to additional reports created in ‘Section management’ by hovering over the ‘Sections’ dropdown on the top left-hand side and choosing the report you are interested in viewing.
You can view different date ranges of activity in the top right corner of the page. The date ranges that are available are: Yesterday, This Week, Last Week, This Month, Last Month, This Quarter, This Year.
Bombora offers a comprehensive daily or weekly feed that provides the companies, interactions, and intent of the visitors on your website.
Files can be used for data science research or advanced analysis of your website audience.
Get real-time insights into the demographic, firmographic, and Intent data attributes of your visitors directly in your Google Analytics. Align website performance goals against Bombora’s visitor data to get greater visibility into what programs are working and what’s not.
