How Visitor Insights works

Using our patented methodology, Visitor Insights combines deterministic, behavioral, and IP-to-Company (IP2C) data, enriched with firmographic and geographic information. This powerful combination allows us to accurately resolve business identities and provide you with a clear picture of which accounts are visiting your site.

Visitor Insights is a lightweight asynchronous JavaScript tag that turns your anonymous website visitors into known accounts and personas. Once on a page, it will identify known attributes about the visitor. These attributes can be returned in a flat file or with our Digital Activation solution, in real-time via our JavaScript API. Return specific data points and automatically send this data to your downstream tools and systems.  

A Visitor Insights tag that’s right for you

Explore the data offered and use cases supported by each Visitor Insights solution to determine which one best fits your needs.

Start by identifying and enriching your anonymous web traffic

Capture the missing piece of the buyer’s journey by identifying your website visitors and enriching their identities with key demographic, firmographic, account intent and persona-level interest attributes. Send Visitor Insights data to your CDPs, Chatbots and Customer management tools and layer this intelligence to build informed marketing and sales campaigns.

Access the Identity & Enrichment User Guide

 

Level up your first-party strategy with Digital Activation in real time 

Access Visitor Insights data in real-time for on-site personalization experiences for high-value targets. Power chatbots with relevant content based on each visitor’s interests. Inform future off-site targeting with intelligent Visitor Insights data allowing you to segment efforts and drive conversion.

Get Started with Digital Activation User Guide

Maximize the potential of your existing Bombora products by integrating them with Visitor Insights. This powerful combination can elevate your data strategy and drive superior results for your business.

Unlocking the visitor data

Javascript (JS) response to page 

Real-time json response

Receive the data in real-time via a json response back to the page to be used for real-time controls or aggregation into the platform of choice.

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SFTP 

Daily or weekly CSV file

Receive your visitor data in a daily or weekly csv file sent via sftp and aggregate this data into the platform of your choice. Contact your account rep to set up your daily or weekly feed via SFTP.

Check out our data dictionary for details on what data is available.

Historical visualization for analysis

Bombora Audience Insights

View first-party data alongside third-party data in the Audience Insights Dashboard to gain a deeper understanding of who is visiting your site and their interests. Build segments for site personalization, on-site activations, first-party advertising, and account-based campaigns.

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Company Surge® Intent data

Combine target account engagement on your site with Intent signals across the B2B web for a complete picture of buyer behavior. This combination enables you to identify high-intent accounts, understand their needs, and tailor your outreach efforts accordingly. 

Advertising to visitors

Digital Audiences

Use insights from website visitors to shape audience strategies. Create retargeting audiences built directly from the devices that visit your site. Send these audiences to any of Bombora’s DSP and SSP partners and measure performance when they revisit your site. 

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1. Generating the Bombora tag
2. Add the tag to your properties
3. Section management of Visitor Insights within the UI
4. Navigating reports
Optional: Daily or weekly flat file delivery
Optional: Sync with Google Analytics