Keep an eye on your market with historical and trending data.

Three Dashboards represent multiple perspectives to Intent data.

The Bombora Market Insights tool enables teams to gain insights across their market ahead of campaign planning, content marketing strategy, choosing industry focuses, etc. Having the ability to size and understand what is going on in the market before tactical execution leads to better execution and better results. 

Getting started

Company Surge® customers have access to a seat(s) of Market Insights. See below how to get started using the tool:

Get access & login

  1. Every Bombora Company Surge® customer has at least one seat included in their contract. To purchase additional seats, contact your CSM. 

  2. Users can access Market Insights in the Bombora User Interface, simply labeled "Insights." If you do not see the menu item, please contact support. 

Apply topics & parameters:

  1. First, gather Intent topics that represent your business. Learn how to choose Intent Topics.

  2. Next, apply your topics and targeting parameters to Market Insights, such as a list of domains, locations, timeframe, and more. 
View the Market Insights User Guide

Analyzing your TAM with Market Insights

Let’s dive into each of the Market Insights dashboards and examine the different perspectives you should consider when analyzing your total addressable market (TAM) or an individual target account list (TAL).

Understand your Total Addressable In-Market

Defining your total addressable market (TAM) can be tricky; understanding the interest level of your TAM and who is in-market can be even trickier. With Market Insights, you can quickly and easily understand the breakdown of your TAM, their interest level in your product or solution, and discover other valuable insights.

 

Understanding Intent Trends

Defining your total addressable market (TAM) can be tricky; understanding the interest level of your TAM and who is in-market can be even trickier. With Market Insights, you can quickly and easily understand the breakdown of your TAM, their interest level in your product or solution, and discover other valuable insights.

 

Monitor your brand

Monitoring and measuring brand has always been a tricky problem for marketers. Looking at the share of voice in the market is a common way to measure the impact of brand efforts but leaves much to be desired. With Market Insights, you can monitor the overall interest in your brand from the businesses you care about, the ones in your TAM, while also looking at your competitors to see who is gaining and who is losing traction.

Content & advertising strategy

Content strategy and ad messaging can be tricky for some marketers to strategize when the market changes so frequently.  Dynamically understand what your target market is interacting with, build content and ad messaging supporting it, and target you target account lists with what they are researching - when they are researching it. 

Campaign planning

Having a clearly defined strategy is critical to the success of any marketing campaign.  With Market Insights, you will better understand: which of your target accounts are in-market for your products & services? which may need a branding campaign? and ensuring you have enough in-market accounts to hit your campaign goal. Market Insights can help you scope your campaign to ensure it is setup for success, all before you spend resources and time.

Apply your learnings to your Playbook or campaign...

Use the findings you discovered about your TAM or TAL to decide which use cases (aka Playbooks) to begin with in activating Intent data. 
 

...and come back to assess as you go.

Utilizing Market Insights is a best practice as you begin with Intent data, but also should become a habit for monitoring your market, and refining your ABX strategy and approach.
See all playbooks