Product Releases & News for Customers

RELEASE | Feb, 6 2022

NEW: Profile Geolocation Filter & Data in Audience Insights & Campaign insights

We’ve added Profile Geography filters in Audience Composition in Audience Insights,  and Campaign Reach in Campaign Insights. 

In the Campaign Reach module within Campaign Insights (which shows 1st party data against impressions from campaigns), you can filter by the location of the viewer’s device is when the impression was served. 

In the Audience Composition module in Audience Insights (which shows 1st party data), you can filter by where the viewer’s device is located.

Learn how to utilize these filters in our Planning & Measurement Suite (Insights) General Navigation User Guide (page 22-24) 

RELEASE | Jan. 15, 2023

NEW: Sub-Industry breakdown in Market Insights

Are you curious to see a breakdown of which businesses are showing the strongest Intent within specific industries? You now have the ability to drill down into the sub-industry within Market Insights dashboards.  

Learn how to utilize these filters in our Planning & Measurement Suite (Insights) General Navigation User Guide (page 28) 

RELEASE | Nov. 15, 2022

UPDATED: Intent by Geography Filter in Market Insights

You now have the ability to filter by the Country, State, Metro or City where a business is showing Company Surge. 

See if businesses are showing stronger Intent in certain geographies. For example, global companies often have different departments located across various geographies. Those departments might be showing Intent while the rest of the business is not. Filter by that geography to find out exactly where you should focus your marketing efforts! 

Learn how to utilize these filters in our Planning & Measurement Suite (Insights) General Navigation User Guide (page 21) 

NEW PARTNER | Nov. 10, 2022

New partner: Good2BSocial

We are continuously building new partner relationships so you can activate Intent data in everything that you do. Read about our latest partner:

Good2BSocial is a leading law firm marketing company dedicated to helping clients reach their online marketing objectives. They work with national and international lawyers, law firms and companies in the legal industry, offering a wide variety of services including SEO, social media management, website design & maintenance and PPC advertising. 

RELEASE | Nov. 10, 2022

Improvements to our domain coverage and IP to Company (IP2C) coverage 

Strong company coverage is behind quality Intent data and Bombora data science teams are actively making improvements to expand the coverage and accuracy of our Company resolution capabilities.  Recent updates to our machine learning models are helping us better detect business-specific activity and enabling a greater understanding of what businesses research across both office and remote employees. 

What does this mean for Bombora customers?  We are invested in maintaining and improving our data quality to continue to drive success for your sales and marketing teams. 

RELEASE | Oct. 11, 2022

Deep Blue Sea Taxonomy released on October 11, 2022

Bombora is excited to announce our next taxonomy release, Deep Blue Sea, which is now live in Company Surge. This release includes 1,066 new topics (737 company names & 329 concepts), bringing our taxonomy to a total of 12,147 topics. Find the taxonomy attached with a separate tab outlining the new topics.

RELEASE | Oct. 11, 2022

New Tool: Target Account List Manager

Upload and easily save your target account lists for use in Company Surge reports and Insights views using Bombora’s latest Target Account List Manager, now available exclusively in the Bombora UI. Access the new tool in the Admin section of the UI. 

Learn how to utilize this tool here:

• Company Surge User Guide (page 6)
• Insights User Guide (page 8-9)

NEWS | Oct. 11, 2022

New Partners: Intensify and Qualified

We are continuously building new partner relationships so our customers can activate Intent data in everything they do. Read about our latest partners:

Intensify:

As a Native Integration partner, Intentsify makes it simple for Bombora customers to synthesize Company Surge® with complementary Intent data sets and efficiently act on the augmented account intelligence.

Qualified:

Qualified is the #1 pipeline generation platform for revenue teams that use Salesforce. Use Bombora and Qualified to combine first-party website engagement and third-party buyer Intent data for a comprehensive view of account-based buying Intent. 

RELEASE | July 5, 2022

Coastline Taxonomy released on July 5, 2022

We have recently approved the topics for the next taxonomy release, called Coastline. This release will include 614 new topics (353 company names & 261 concepts) for a total of 11,081 topics in the taxonomy. Download the new taxonomy here.

RELEASE | June 30, 2022

Domain Coverage Increase

At Bombora, we continuously strive to bring our customers the strongest Company Surge signal possible.  In that pursuit, we have made recent improvements to our Identity resolution capabilities that enable us to surface Company Surge scores for roughly 130,000 additional domains.  The increase in domain coverage will be available alongside our July 5th taxonomy release. 

VIRTUAL EVENT | June 26, 2022

Summer Webinar Series

Join us this summer for a series of teaching webinars and peer roundtables for different Bombora use cases (aka Playbooks) & best practices. 

Register here

NEWS | June 9, 2022

Introducing the Bombora Podcast with Co-Founder, Mike Burton

The Intent Data Exchange podcast features conversations about solving customer problems, reinventing demand generation, deploying intent data and getting better outcomes from your B2B sales and marketing. 

Listen now.

RELEASE | JUNE 6, 2022

HubSpot Integration Re-Authentication Notice

HubSpot has recently updated the security standards for integration partners. As a joint HubSpot + Bombora customer, we will automatically disconnect your HubSpot integration on June 8, 2022. 

• NOTE: None of your Surge settings or reports in the Bombora UI will be effected.

After we have disabled the HubSpot+Bombora connection, you will need to re-authenticate in order for data to begin flowing into HubSpot the following Sunday (on 06/11/2022).  In order to re-authenticate, you’ll need to log in to the Bombora UI, navigate to the Integrations page, and connect to HubSpot. 

RELEASE | May 10, 2022

Company Surge for Salesforce (2.0) app

The legacy version of the Company Surge for Salesforce application was built and hosted on the Lightning Data Platform which Salesforce is deprecating later this year. As such, it is critical that all customers migrate to  the new app by Sept.1, 2022.

By moving to the new Company Surge® for Salesforce 2.0 application, you will have access to new enhancements to the integration with Salesforce

Read more about the new app and steps to migrate. 

NEWS | March 2022

Take an ABM Master Class with Jeff Marcoux, Bombora Trusted Partner and Former Customer

Jeff Marcoux is a former customer, winner of SiriusDecisions ABM Program of the Year, and the ABMies award, and a Professor of Marketing at the University of Oregon.

Take his Udemy master class, "Account Based Marketing: The New Strategic Imperative in Sales & Marketing & The Future of Go-To-Market" to learn about ABM. This course focuses on understanding the key principles of strategy that can be applied regardless of your technology stack or business type. Learn how to understand your business, talk the language of sales when it comes to compensation and aligned targets, and the critical approach of asking questions to ensure you minimize random acts of marketing while driving towards outcomes.

Sign up for the on-demand Udemy course.