Bombora Solutions for Publishers

Company Surge® Intent Data

More than just words on a page – using advanced machine learning, Company Surge® understands the meaning behind the words on a webpage to give you and your advertisers a true picture of your audience's interest and intent.

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1st-Party Data with Visitor Insights Feed

Bombora Visitor Insights transforms your anonymous website visitor data into insights that drive your marketing strategies and enable your sales team to win more advertising business.

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Digital Audience Builder (DAB)

Advertise to in-market audiences in your or your advertisers' target account lists—or based on intent and attributes such as firmographics and demographics.

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Visitor Insights, Real-Time

Bombora Visitor Insights with Real-Time Capabilities provides the activity of website visitors in real-time, plus enriches the data with company, demographic, and firmographic information.

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Planning & Measurement Suite

The Planning & Measurement Suite features powerful business intelligence dashboards that represent Bombora’s proprietary Intent data, your 1st-party data, and Bombora interest data.

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Or, access the dashboards here:

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Ecosystem

Bombora's Data Co-op provides high-quality, consent-based B2B Intent data at unprecedented scale.

  • 22 billion average monthly content consumption events
  • 12,000+ Intent topics
  • 5,000+ sites in the Data Co-op
  • 4 million average unique domains in Company Surge® data set

Bombora provides a global B2B intent platform powered by the world’s largest and privacy-compliant data cooperative. Our data empowers marketing and sales teams to segment, prioritize, and effectively engage with companies that are in-market for their products and services.

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Integrations and Activations

Bombora Company Surge® Intent data can be accessed within various leading B2B software and service providers, so you get all the best prospect and customer insights without having to move your team to an entirely new platform.

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Forrester study: The Total Economic Impact™ Of Bombora For Data Publishers

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Being a member of Bombora’s Data Co-op allowed this global business news organization to gain access to deeper insights about its audience and site visitors.

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Account Media drives engagement for their B2B publisher customers

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To start generating higher-quality leads for its customers and delivering more value to its audience, Account Media started taking an Intent-based approach to its content distribution strategy.

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Informa’s data activation team drives engagement from new and niche audiences

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After being ‘burned’ by a few other Intent data suppliers, Roberto began working with Bombora to develop a strategy to form a more targeted list of accounts for each campaign.

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Inbox Insight uses an Intent data to find their customers’ hungriest buyers

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To make effective use of their time and budget, the customer tapped Inbox Insight to help them narrow down their account list and effectively distribute the content they had created to the accounts with the highest probability of conversion.

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Area Development delivers multi-million dollar leads for advertising customers

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Traditional lead-gen programs are expensive, but with the help of Bombora’s tools, tags, and data, Area Development is now able to produce a qualified lead list through a programmatic advertising campaign.

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