Overview
With integrations into every major DMP and DSP, Audience Solutions allows you to reach B2B audiences at scale and enhances your ABM strategy with targeting precision.
Understanding the Data
HOW OMNI-CHANNEL ACTIVATION WORKS
Activate omni-channel B2B audiences from both demand & supply-sides
Reach your B2B audiences across DSPs/DMPs, paid social, native ad platforms, advanced TV, and more. Learn how Bombora has also expanded into supply-side platform (SSP) activation. Read more.
CHOOSING YOUR PARAMETERS
Different Bombora B2B Audience Segments
Learn about the scale of the B2B Data Co-op and surf the demographic, firmographic, B2B interest, and install data segments that are available for your digital advertising and other targeting needs.
- Read about the different ways to segment using Bombora's Digital Audience Builder.
- Surf the entire list of B2B firmographic and demographic data segments that are available for all of your digital targeting needs.
HOW TARGETING WORKS
Cookieless targeting with new identifiers using Bombora Digital Audience Targeting
Bombora’s firmographic and ABM digital audiences are now available without 3rd party cookies through new identifiers—using IP addresses, mobile advertising IDs (MAIDs), and hashed emails (HEMs) in the United States. Bombora’s expansion from traditional demand-side platform (DSP) activation and technology partners into supply-side platform (SSP) activation allows B2B brands and agencies with additional avenues for audience targeting and activation. Read more.
Start Building Audiences
Follow the below approaches to build audiences:
Users can access Audience Solutions in the Bombora User Interface.
Learn how to build and activate your own audiences based on profile and Intent data using Audience Solutions Self-Service, integrated with major DSPs and DMPs.
Activate your Audiences
Follow one or all of the below approaches to begin targeting:
Create relevant B2B audiences on Facebook for full-funnel activation. Bombora's integration with Facebook's platform enables you to reach B2B data-enhanced custom audiences on Facebook in two ways:
1. Use Account-Based Marketing (ABM) or a Company Surge® list of companies demonstrating active intent on topics of interest. Layer additional firm-level and persona-level attributes from available options below if desired.
2. Select firm-level and persona-level attributes from our expansive list of options to build a custom audience.
To learn more and get started, reference our Activation Guide and One Sheet.
While consumer targeting for Advanced TV has gotten crowded, business targeting remains largely untapped. To truly capitalize on TV, B2B advertisers need more relevant professional audiences still underserved by B2C datasets. That is why Bombora’s business audience segments are suited for B2B advertisers to more effectively engage their audiences through Advanced TV.
Through a direct connection between The Trade Desk (TTD) and Bombora’s Audience Solutions, advertisers can reach targeted audiences globally across programmatic display, video, audio and
connected TV (CTV).
Scale and diversify your social campaigns by activating custom ABM and intent-based audiences across:
- TikTok
- Snapchat
Measure the Effectiveness of your Campaigns
Use Bombora’s measurement suite to verify that you are reaching your target accounts and to identify site visitors.
- Audience Verification tracks the success of your programmatic ABM by measuring your target account reach.
- Visitor Insights identifies the target accounts on your website and the composition of visitors.
