Publishers can leverage Bombora data to Plan, Activate, and Measure ad activation, campaign measurement, events, and marketing/sales enablement. Bombora's solutions support:
- Prospecting and new business pitches
- Creating and pitching data-driven ad products
- Differentiating with competitive B2B indexing
- Activating 1st party audiences
- Empowering sellers
- Advertiser RFPs and briefs
- Enabling B2B audience expansion
- Up-leveling campaign reporting
- Delivery of customized reporting for upselling and renewing strategic customers
Plan
Bombora for Pre-Sales Planning
Bombora’s data supports advertising sales teams with insights that reinforce the value of their site(s) and validate their audience reach to prospective clients.
- Sponsor Prospecting / New Business: Find potential new client prospects and prioritizing based on their intent for advertising and marketing solutions
- Advertiser RFPs / Briefs: Deliver audience data to respond to advertiser-provided requests with very specific target audiences they are looking to reach on a publisher site(s)
- Sales Collateral: Build custom sales materials with competitive positioning to promote strength of audiences and reach to business intenders
See the User Guide for Pre-Sales Planning
Measure
Bombora for Campaign Reporting: Content
Bombora’s data delivers post-sale analytics for sponsored content campaigns with actionable insights that drive renewals, upsells and lead generation for pipeline movement.
- Branded Content: Advertiser-led custom content
- Editorial Sponsor: Editorial content sponsored by advertisers
- Event Sponsor Content: Branded content in conjunction with events
See the User Guide for Campaign Reporting: Content
Bombora for Campaign Reporting: Display
Bombora’s data delivers post-sale analytics for display banner campaigns with actionable insights that drive renewals, upsells and lead generation for pipeline movement:
- Unique Visitors, Impressions, Companies engaged
- Business demographics on audience reached: Company Size, Industry, Country, Seniority
- Businesses with intent for advertiser’s solutions
See the User Guide for Campaign Reporting: Display
