Overview
With integrations into every major DMP and DSP, Bombora can provide highly scalable B2B audience reach on and offsite.
Understanding the Data
CHOOSING YOUR PARAMETERS
Create and ship audience segments using Bombora data
- Intent: 11,000+ topics in Bombora's taxonomy
- B2B Attribute: 457 firmographic and demographic attributes
- Domain: account-based marketing
HOW TARGETING WORKS
Cookieless targeting with new identifiers using Bombora Digital Audience Targeting
Bombora’s firmographic and ABM digital audiences are now available without 3rd party cookies through new identifiers—using IP addresses, mobile advertising IDs (MAIDs), and hashed emails (HEMs) in the United States. Bombora’s expansion from traditional demand-side platform (DSP) activation and technology partners into supply-side platform (SSP) activation allows B2B brands and agencies with additional avenues for audience targeting and activation. Read more.
Start Building Audiences
Follow the below approaches to build audiences:
Users can access Audience Solutions in the Bombora User Interface.
Learn how to build and activate your own audiences based on profile and Intent data using Audience Solutions Self-Service, integrated with major DSPs and DMPs.
Activate your Audiences Offsite
Follow one or all of the below approaches to begin targeting:
Create relevant B2B audiences on Facebook and LinkedIn for full-funnel activation. Bombora has integrations with their platforms, enabling you to reach B2B data-enhanced custom audiences on the sites.
Bombora enables the creation of custom audiences for Facebook and LinkedIn in two ways:
- Use Account-Based Marketing (ABM) or a Company Surge® list of companies demonstrating active intent on topics of interest. Layer additional firm-level and persona-level attributes from available options below if desired.
- Select firm-level and persona-level attributes from our expansive list of options below to build a custom audience.
While consumer targeting for Advanced TV has gotten crowded, business targeting remains largely untapped. To truly capitalize on TV, B2B advertisers need more relevant professional audiences still underserved by B2C datasets. That is why Bombora’s business audience segments are suited for B2B advertisers to more effectively engage their audiences through Advanced TV.
Through a direct connection between The Trade Desk (TTD) and Bombora’s Audience Solutions, advertisers can reach targeted audiences globally across programmatic display, video, audio and
connected TV (CTV).
Get scale and diversity from your social campaigns by activating custom ABM and intent-based audiences across:
- TikTok
- Snapchat
