Benefits
- Gain deeper visibility into the company, demographic, & firmographic attributes of the visitors on your website, specifically how they’re engaging & what content they’re interacting with.
- Visualize the combined historical 1st party and 3rd party intent data using Bombora Audience Insights.
- Advertise to your audience based on 1st and 3rd party Intent data through retargeting with Bombora Audience Solutions.
- Gain understanding of your visitors’ interests onsite and offsite to drive your marketing strategies & help your marketing teams turn visits into sales pipeline.
How It Works
Visitor Insights with Real-Time Capabilities is a lightweight asynchronous JavaScript tag placed alongside the standard Visitor Insights tag.
Once placed on a page, it will return known segmentations about the visitor. There is a JavaScript API to retrieve the data points and you can customize how you want to use the data, or utilize the various Bombora products to access the data for different use cases.
Reach out to your Account representative to generate your tags.
Set Up Visitor Insights with Real-Time Capabilities
Powered by the Visitor Insights tag, add the Real-Time tag to your pages to gain a deeper understanding of your visitors.
Preparation:
You should receive the following from your Account representative:
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Standard VI tag
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Real-Time VI tag
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Bombora Segment Taxonomy RTVI excel file
Tag Placements:
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Prefetch and preconnect our service (OPTIONAL)
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This step is optional, but we highly recommend it. To ensure low latency response times, we can take advantage of browser hints with link preconnect and dns-prefetch. Please add these two lines into your head section:
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<link rel="preconnect" href="https://vi.ml314.com">
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<link rel="dns-prefetch" href="https://vi.ml314.com">
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Reference:
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Placing the Standard VI tag
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NOTE: If you already have a standard Bombora VI tag placed, skip this step.
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Deploy the Bombora standard VI JavaScript tag across all pages. The tag can be placed in either the header or footer.
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Placing the Real-Time VI tag
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The Real-Time VI tag should be placed in the header or as high up on the page as possible. The sooner this tag executes, then the faster data will be available.
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See the full User Guide with detailed instructions to set up the Tag.
Access points
Depending on your contract, you can access or use the Visitor Insights with Real-Time Capabilities data through various channels:
ADVERTISING USING GOOGLE AD MANAGER
Bombora Audience Solutions
Build custom ABM segments using the Visitor Insights with Real-Time Capabilities data in the Bombora Digital Audience Builder (DAB) for use in Google Ad Manager.
Within DAB, you can combine Visitor Insights with Real-Time Capabilities data with Company Surge data to target using an even stronger Intent Signal.
HISTORICAL VISUALIZATION FOR ANALYSIS
Bombora Audience Insights
View your 1st party data alongside 3rd party data in a historical visualization to better understand the interest of your visitors across the Bombora Co-op and build account-based campaigns.
JAVASCRIPT (JS) RESPONSE TO PAGE
Real-Time json Response
Receive the data in real-time via a json response back to the page to be used for real-time controls or aggregation by your platform of choice.
SFTP
Daily or Weekly CSV File
Receive the data in a csv file sent daily via sftp for aggregation to your platform of choice. Contact your account rep to set up your daily or weekly feed via SFTP.