Activate Company Surge® audiences directly in LinkedIn Campaign Manager for greater targeting in your Sponsored Content and InMail ads.

  • ABM & digital advertising: Company Surge® prioritizes in-market ABX accounts, so you can effectively spend your advertising budget and increase campaign efficiency

  • Identifying net-new in-market accounts: Build Bombora Company Surge® Reports for previously unknown, in-market accounts and advertise to them using LinkedIn Campaign Manager  Sponsored Content

  • Crossell and upsell within your Install Base: Activate Company Surge® audiences targeted to your current customers and introduce new or additional offers 
    ...and more

Connect Company Surge® to LinkedIn

Follow these steps & best practices to connect your Bombora Company Surge® UI and reports to LinkedIn Campaign Manager.

Install the integration within the Bombora UI

Connect to LinkedIn from the Bombora Company Surge® user interface

In the Bombora user interface, you can grant Bombora access to create LinkedIn audiences on your behalf.   


Technical considerations & specs

Within the LinkedIn integration, customers should note: 

  • Bombora creates a new LinkedIn ‘Matched Audience’ automatically using Company Surge reports within the Bombora UI.

  • There is not a Bombora Company Surge integration to LinkedIn Sales Navigator at this time.

  • In order for Bombora UI users to build reports that send accounts to LinkedIn, they must have a LinkedIn Marketing Solutions license. 

Sending Net New Accounts to LinkedIn

Surface new in-market accounts in Bombora Company Surge and send them to LinkedIn

Company Surge® reports in the Bombora UI can provide you with a list of previously unknown businesses that are actively researching your products or services.

Users can then segment these new accounts and send them to LinkedIn to target with top-of-the-funnel content and ads. 

Learn how to segment new accounts in the Bombora UI here.

Best practices for digital advertising with Intent data

Use Bombora + LinkedIn for a full-funnel approach to your ABM 

Create Company Surge Reports that reflect your go-to-market strategy as well as your advertising parameters such as budget and reach. 

Note: There are many ways to activate Intent Data in any marketing automation platform or ABX strategy. See our Playbooks for more ideas. 
Frequently asked questions
Read customer FAQs on the LinkedIn integration.

Data is only as good as its activation.

Follow the Bombora Playbook model to first understand how you intend to use the data in your ABX go-to-market strategy, which will help you determine how to set up reports and workflows with the Company Surge® for LinkedIn integration. 

  • Plan: Build Intent Signals that align to your go-to-market (GTM) strategy.
  • Activate: Apply those Signals in Bombora, and send the lists to LinkedIn Campaign Manager.
  • Measure: Track your metrics against the GTM strategy based on the activation.
Playbooks are how you activate Intent data. The Bombora Customer Experience team has written our new Playbooks to help our customers activate Intent data at every stage in the ABX funnel. 
See all playbooks
Hushly sees 18x ROI using Bombora + LinkedIn

Customer success story: Hushly

Hushly drives qualified demand using Company Surge® and LinkedIn advertising

Like most new brands in a competitive industry, Hushly had aggressive expansion goals and needed to ensure their budget was invested wisely. With Bombora Intent data, LinkedIn became the most valuable paid advertising channel for Hushly. Read how here. 

More resources:

View all our resources on the Company Surge® for LinkedIn Integration.