ABX PLANNING

Understand your Total Addressable In-Market 

You likely know your total addressable market (TAM) - but what about the accounts that are actually in-market?

Understanding the interest level of your TAM and who is in-market is the first step to an account-based experience (ABX). Use Bombora Market Insights to quickly and easily understand the breakdown of your TAM, their interest level in your product or solution, and other valuable insights for your go-to-market plan. Start here.

MARKETING CAMPAIGNS

Identify Intent Qualified Accounts to Nurture

Account-based marketing (ABM) means identifying accounts that are in-market, and messaging to them across the entire B2B buyer's journey. Use Bombora Market Insights to not only identify the in-market accounts, but determine the content that they are looking for. Then, build target accounts lists with Bombora Company Surge to campaign to them at the right moment and with the right content. Start here.

SALES CAMPAIGNS

Conduct Outbound Sales & Build Pipeline

Sell more efficiently by focusing on accounts that are further along the buyer's journey as exhibited in increased research velocity about your products or solutions. Run Company Surge Reports and send accounts directly to your sales platforms for teams to work immediately.

Rinse and repeat by mirroring what your current pipeline of accounts researched through a Lookback or Historical Buyer's Journey Analysis (HBJA).  Start here.